Pradaxa
A campaign for a revolutionary reversible anti-coagulant drug, 6 part mini-series with the aim to be delivered via mobile to cardiologists.
An advertising campaign film series for Boehringer Ingelheim for their groundbreaking reversible anticoagulant.
The concept is ‘life happens’. Patients on anti-coagulation drugs have no control over events that may lead to a life threatening bleed.
A series of 6 short films that show the life of patients who have had a crisis that may be life threatening, and where the important choice was made that would save their lives.
Crisis series
Can you reverse a crisis?
The film series was shot on a relatively small budget to a really tight time schedule. The whole series was non-speaking parts, with a small cast and small crew over multiple locations including a staged hospital studio in west London.