North Summit Capital
Rebrand of Chinese international investment company.
To create a brand that had more universal language and a more modern vidual identity that matched their global ambitions.
The brief was to redesign the brand identity and a new website. The old brand identity suffered from a lack of design qualities, the graphic device was complicated and relied on graphic effects. The typography lacked craft and overall the logo could be simplified for clarity.
Website
Playing on the North Summit name, images of summits and mountains were used to express the large and solid ambition of North Summit Capital.
Dynamic container
The graphic device was a perfect shape to be used as a dynamic brand container. It was used with some of NSC’s investment companies, to demonstrate a cohesive partnership.