BCB Group
A global crypto payments platform for financial institutions.
When BCB Group pivoted their positioning and offering from crypto exchange to a crypto bank, they needed a strong brand identity that set them apart from other crypto startups, one that ambitiously positioned them as a large, trust-worthy financial institution rather than just another startup fintech.
Building a brand that stood out from all the fintech brands that all looked and felt the same.
The logo consists of a graphic device, a hexagonal shape that stands on a flat base rather than the point, but designed in such a way as to give the appearance of a three dimensional cube within a cube, a subtle visual reference to ‘blockchain’, the technology that underpins cryptocurrencies.
The word mark carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters to establish authority. The font that is used here is Montserrat Bold for BCB and Montserrat Regular for GROUP.
A simple colour palette to help contribute to the cohesive and prestigious look of BCB Group. The bright ‘RGB’ blue was intended to create a connection between the new digital and contemporary corporate worlds.
Image strategy that differentiates is not easy. Considering all the other fintechs were using the same graphic and icon based approach, I opted for a stylised abstract photography route.
Lux in Tenebris (Light in Darkness)
Light is something we all see, all experience, and are all drawn to. But on a much deeper philosophical level, to ‘see the light’ or to become ‘illuminated’ means to come to a realisation, to understand something for the first time.
With this in mind it is reflective of BCB Group’s vision of financial inclusion; to see the power and capability in crypto and blockchain technology.
Product UX/UI Design system
Worked with renouned UX/UI agenxy Momentum Labs to create a comprehensive design system for the payments platform.
