Freshfields
Worked with Landor and other consultants to develop and implement a full corporate rebrand of Freshfields Bruckhaus Deringer, one of the top five global law firms.
Included the development of the brand guidelines and supporting guidelines such as image strategy guidelines combined with developing other materials to support the brand relaunch.
Worked as the design lead for the in-house agency on the rebrand of the oldest law firm in the magic circle, working with Landor to deliver and roll out a new brand across a large global law firm.
This was a mammoth undertaking, a firm with over 5,000 employees, 33 offices, 17 jurisdictions. The amount of branded collateral being produced was extraordinary. A large audit, and many different types of collateral had to be redesigned, templated, and brought in line with the new brand identity.
Large scale inventory
Created the global brand guidelines, helped develop image strategy, image guides & library of RM & RF imagery, templates for printed & digital brochureware, leavebehinds, reports, white papers, website, social media etc.
Beautiful imagery
The image strategy was based on things organised neatly, created or observed arrangements that reflect the human touch and represent the firm’s attention to detail, making complex ideas simpler.
I commissioned and art directed photo shoots for various international campaigns.
Global Investigations: Every angle covered. Advertorial about Freshfields’ global investigations practice and how they manage cross-border investigations.
These can come from antitrust and anticorruption regulators, financial services regulators or securities authorities from across the world.
The practice has 85 partners and 90 associates in 16 jurisdictions. It covers corporate, finance, financial services, competition and trade, dispute resolution, tax, employment and intellectual property.
Commissioned and art directed photo shoots for various international campaigns.
Global antitrust advertorial to emphasize Freshfields’ longstanding position as global market leaders. The imagery would be used to help illustrate the complex advisory, complex advisor and contentious nature of global antitrust initiatives.
Smaller shoots
Some other photoshoots that I did for Freshfields.